Marti Crampshee

Evaluator
DISC Type : csd

VP Brand Marketing at goop

Los Angeles, California, United States

Overview

Marti has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Marti has no verified topics they care about

Media Appearances

Marti has no verified media appearances

Work History

7-2025
VP Brand Marketing at goop
7-2013 - 6-2023
Vice President Marketing Communications at Versace
2-2009 - 7-2013
Head of Digital Communications at AllSaints
9-2002 - 1-2009
Marketing Manager at G1 Group PLC

Education

2009 - 2011
Fashion Marketing from Glasgow Caledonian University
1993 - 1998
Education details unavailable from Our Lady's High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles, California, United States Job Level : N/A Designation : VP Brand Marketing at goop
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Insights For Selling To Marti

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marti is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marti

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marti move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marti take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marti

Personality Compatibility


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