Martijn Knol

Observer
DISC Type : ci

CEO Grinta Media BV, Argus Productions GMBH at Grinta Media

The Randstad, Netherlands

Overview

Martijn Knol is the CEO and co-founder of Grinta Media, a company he started in 2018. Drawing on his background in media production and project management, he has expanded the company from its sports-focused origins into news, entertainment, and crime. He is an alumnus of The Hague University of Applied Sciences.

His educational background from the Hague Academy for Physical Education strongly suggests a personal passion for sports, fitness, and athletics. This interest formed the foundational basis for his media company, blending his personal and professional worlds.

Martijn places a strong emphasis on nurturing new media professionals, focusing on developing self-trained "young talents" within his company.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Media Entrepreneurship
Co-founded Grinta Media in 2018 and is actively growing the business through strategic expansion and acquisitions like Argus Productions.
Talent Development
Shows a commitment to fostering growth by focusing on training and promoting young, self-taught media talents within his organization.
Sports Media
Built his company from a foundation in sports content, reflecting his core professional focus and educational background in physical education.

Media Appearances

Martijn has no verified media appearances

Work History

6-2025
CEO Grinta Media BV, Argus Productions GMBH at Grinta Media
8-2024 - 6-2025
CEO Grinta Media/Argus Productions at Grinta Media
8-2018 - 8-2024
CEO Grinta Media at Grinta Media
6-2015 - 8-2018
Company Owner at Mvisie
5-2013 - 10-2015
Project Manager Corporate Media at Sir Rufus

Education

1993 - 1997
Internationale Studies from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
1991 - 1993
Haagse Academie Lichamelijke Opvoeding from De Haagse Hogeschool / The Hague University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 24 Location : The Randstad, Netherlands Job Level : Leadership Designation : CEO Grinta Media BV, Argus Productions GMBH at Grinta Media
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Insights For Selling To Martijn

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martijn is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Martijn

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Martijn move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Martijn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Martijn

Personality Compatibility


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