Martijn Verspeek
Login to view DISC.Martijn Verspeek leads his familys thirty-person installation company, Installatiebedrijf Verspeek, in Valkenswaard. He has transformed the business with a unique focus on creating "fans" instead of customers and employees. Martijn is also an author, speaker, and blogger, sharing his management philosophy through his "Goeiegast" brand, which has gained national recognition.
Rooted in Brabant, Martijn is a self-described "goeiegast" (good guy) who values a down-to-earth approach. He prioritizes making his employees better people in their private lives, believing happy staff leads to business success. Above all, he identifies himself as a dedicated father.
Martijn employs unconventional business tactics, such as asking his biggest fans to leave 1-star reviews with glowing text to prove the absurdity of online ratings.
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