Martijn Verspeek

Questioner
DISC Type : c

Eigenaar Installatiebedrijf Verspeek BV at Installatiebedrijf Verspeek

Valkenswaard, North Brabant, Netherlands

Overview

Martijn Verspeek leads his familys thirty-person installation company, Installatiebedrijf Verspeek, in Valkenswaard. He has transformed the business with a unique focus on creating "fans" instead of customers and employees. Martijn is also an author, speaker, and blogger, sharing his management philosophy through his "Goeiegast" brand, which has gained national recognition.

Rooted in Brabant, Martijn is a self-described "goeiegast" (good guy) who values a down-to-earth approach. He prioritizes making his employees better people in their private lives, believing happy staff leads to business success. Above all, he identifies himself as a dedicated father.

Martijn employs unconventional business tactics, such as asking his biggest fans to leave 1-star reviews with glowing text to prove the absurdity of online ratings.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Employee Well-being
Believes his primary mission is to improve his staff's lives, both professionally and personally. He has replaced formal performance reviews with informal chats and outings.
Customer Fandom
Aims to create "fans, " not just customers, through exceptional service and a personal touch, believing this is more powerful than traditional marketing.
Unconventional Leadership
Challenges traditional business norms, such as withholding salary details from new hires until after they've accepted the job to ensure they join for the culture.

Media Appearances

Martijn has no verified media appearances

Work History

8-2014
Eigenaar Installatiebedrijf Verspeek BV at Installatiebedrijf Verspeek
10-2025
Eigenaar van het boek Goeiegast!! 🔥 at MartijnVerspeek.nl
10-2024
Eigenaar Martijnverspeek.nl at MartijnVerspeek.nl
4-2024
Eigenaar Verspeek Fanshop at Verspeek Fanshop
12-2023
Eigenaar Verspeek TV at Verspeek TV

Education

1999 - 2003
Installatietechniek from Summa

More Information

Social Presence :

Prographics :

Exp : 11 Location : Valkenswaard, North Brabant, Netherlands Job Level : N/A Designation : Eigenaar Installatiebedrijf Verspeek BV at Installatiebedrijf Verspeek
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Insights For Selling To Martijn

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martijn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Martijn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martijn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Martijn take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Martijn

Personality Compatibility


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