Martijn Verspeek in

Martijn Verspeek

Questioner · DISC type c
Eigenaar Installatiebedrijf Verspeek BV at Installatiebedrijf Verspeek
📍 Valkenswaard, North Brabant, Netherlands

Martijn Verspeek leads his familys thirty-person installation company, Installatiebedrijf Verspeek, in Valkenswaard. He has transformed the business with a unique focus on creating "fans" instead of customers and employees. Martijn is also an author, speaker, and blogger, sharing his management philosophy through his "Goeiegast" brand, which has gained national recognition.

Rooted in Brabant, Martijn is a self-described "goeiegast" (good guy) who values a down-to-earth approach. He prioritizes making his employees better people in their private lives, believing happy staff leads to business success. Above all, he identifies himself as a dedicated father.

Martijn employs unconventional business tactics, such as asking his biggest fans to leave 1-star reviews with glowing text to prove the absurdity of online ratings.

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Experience
11 Years
Current Role
Eigenaar Installatiebedrijf Verspeek BV
Location
Valkenswaard, North Brabant, Netherlands
Personality Overview

How Martijn shows up

Cautious & Analytical
Not Easily Convinced
Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Martijn cares about

Employee Well-being
Believes his primary mission is to improve his staff's lives, both professionally and personally. He has replaced formal performance reviews with informal chats and outings.
Customer Fandom
Aims to create "fans, " not just customers, through exceptional service and a personal touch, believing this is more powerful than traditional marketing.
+5 more topics Login to view topics
Career

Work history

8-2014
Eigenaar Installatiebedrijf Verspeek BV
Installatiebedrijf Verspeek
10-2025
Eigenaar van het boek Goeiegast!! 🔥
MartijnVerspeek.nl
10-2024
Eigenaar Martijnverspeek.nl
MartijnVerspeek.nl
4-2024
Eigenaar Verspeek Fanshop
Verspeek Fanshop
12-2023
Eigenaar Verspeek TV
Verspeek TV
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2003
Installatietechniek
Summa
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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