Martin Atkinson

Observer
DISC Type : ic

Managing Director - Grocery at GXO Logistics, Inc.

Sutton, England, United Kingdom

Overview

Martin is a Managing Director at GXO with over 20 years of experience in the logistics industry, specializing in the grocery, consumer, and food sectors. He holds a BSc in Logistics from Aston University and focuses on strategic supply chain reviews and implementing technology to drive productivity.

He has a keen interest in how sophisticated innovation and AI can be blended with current logistics practices to enhance supply chains and deliver benefits for customers and colleagues.

He successfully drove a 50% reduction in Lost Time Incidents through improved education and leadership.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Supply Chain Innovation
He notes that the logistics industry is booming with innovation and is interested in how AI can be blended with current practices to drive benefits.
Workplace Safety
He led an initiative that resulted in a 50% reduction in Lost Time Incidents, emphasizing the importance of keeping colleagues and customers safe.
Business Growth
He actively promotes and celebrates major company wins and the launch of new services like GXO Direct, aimed at acquiring new customers.

Media Appearances

Martin has no verified media appearances

Work History

3-2023
Managing Director - Grocery at GXO Logistics, Inc.
8-2021 - 3-2023
Business Unit Director at GXO Logistics, Inc.
6-2014 - 8-2021
Business Unit Director at XPO Logistics Europe
3-2011 - 8-2021
Regional Director at XPO Logistics Europe
2007 - 3-2011
General Manager at XPO Logistics Europe

Education

1996 - 1999
BSc from Aston University
Education details unavailable from Bexhill colleage

More Information

Social Presence :

Prographics :

Exp : 28 Location : Sutton, England, United Kingdom Job Level : Mid-senior Designation : Managing Director - Grocery at GXO Logistics, Inc.
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Martin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Martin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Martin

Personality Compatibility


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