Martin Best MA (By Res.) FRSA FISM

Trailblazer
DISC Type : ID

Visiting Lecturer at University of Cambridge Institute of Continuing Education

United Kingdom

Overview

Martin Best is the CEO and Founding Partner of The Corporate Theatre, where he helps leaders become inspirational speakers. Leveraging a unique background as a lutenist and composer with The Royal Shakespeare Company, he is also a Visiting Lecturer at the University of Cambridge, teaching Shakespeare studies. People who have worked with him describe him as exceptional, skillful, and outstanding.

Outside of his corporate work, Martin is a globally recognized musician with a deep passion for early music, minstrel songs, and the Swedish ballad tradition. He has toured worldwide, appeared at numerous festivals, and won several awards for his recordings, including the International Edison Award. He also has a connection to Andalusia, Spain.

For over 30 years, Martin was an actor-singer, musician, and composer with the prestigious Royal Shakespeare Company, shaping his unique approach to leadership.

Personality Overview

Persuasive

Assertive

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Inspirational Leadership
His entire career is focused on teaching leaders how to inspire performance by engaging others emotionally and rationally, as stated in his headline and company mission.
Authentic Communication
He frequently posts about the importance of empathy, genuine human connection, and authenticity in business communications to build trust and followership.
Leadership Presence
He creates content focused on the four key components of presence: breathing, posture, voice, and diction, viewing them as critical for influential leaders.

Media Appearances

Martin has no verified media appearances

Work History

1-2015
Visiting Lecturer at University of Cambridge Institute of Continuing Education
1-2000
CEO and Founding Partner at The Corporate Theatre Ltd
1999 - 2010
Founding Partner at The Corporate Theatre Ltd
1964 - 1994
Lutenist; guitarist, singer, composer, devisor at The Royal Shakespeare Company

Education

2009 - 2011
Research MA from University of Leeds
Education details unavailable from Guildhall School of Music and Drama

More Information

Social Presence :

Prographics :

Exp : 58 Location : United Kingdom Job Level : Leadership Designation : Visiting Lecturer at University of Cambridge Institute of Continuing Education
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Martin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Martin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Martin

Personality Compatibility


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