Martin Bruderer

Questioner
DISC Type : c

Inhaber at Martin Bruderer The Health Plan

Zurich, Zurich, Switzerland

Overview

Martin Bruderer is an Executive Performance Coach who leverages over 20 years of experience as a 4x Swiss Ice Hockey Champion and MedTech expert. He holds an Executive MBA and helps leaders improve energy and focus. His approach blends elite sports science with practical business strategies.

Outside of coaching, Martin is a former Swiss National Team ice hockey player. This athletic background forms the foundation of his performance philosophy. He is also an abstract painter, exploring a passion for creativity and personal expression.

Unique fact: He is both a four-time national ice hockey champion and an abstract artist.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Executive Performance
As a coach, he helps high-performing executives manage stress and fatigue to unlock sustainable energy, resilience, and focus in their professional lives.
Holistic Health
His content focuses on the integral connection between the nervous system, nutrition, and mental well-being, advocating for whole foods and self-care.
Elite Athlete Mindset
He applies principles from his 22-year career as a professional ice hockey player to help business leaders build resilience and achieve peak performance.

Media Appearances

Martin has no verified media appearances

Work History

1-2022
Inhaber at Martin Bruderer The Health Plan
1-2018 - 12-2023
Business Development Manager at Medical Nutrition Technology MNT GmbH
1-2018 - 2-2020
Sales Manager at Domitner GmbH
2008 - 12-2018
Head of Sales & Marketing at idiag Ag
2006 - 2008
Geschäftsführer und Sportchef at SCL Tigers AG

Education

2006 - 2008
Executive MBA from University of Applied Sciences and Arts Northwestern Switzerland FHNW
2006 - 2008
Sport Management from Zürcher Hochschule Winterthur

More Information

Social Presence :

Prographics :

Exp : 35 Location : Zurich, Zurich, Switzerland Job Level : N/A Designation : Inhaber at Martin Bruderer The Health Plan
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Martin

Personality Compatibility


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