Martin Casey

Commander
DISC Type : D

Senior Director Cement & Lime at Mineral Products Association

Leighton Buzzard, England, United Kingdom

Overview

Martin Casey is the Senior Director for Cement & Lime at the Mineral Products Association, leveraging over 25 years of experience in advocacy, government relations, and public policy. A graduate of the University of Hull, he previously spent two decades at CEMEX. Colleagues describe him as a "fantastic advocate" with strong "leadership" skills.

He is the founder of AdvoCasey Advisory, a consultancy firm specializing in corporate affairs, strategic communications, and social impact.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Industry Decarbonization
Advocates for policy and investment to help heavy industries like cement and concrete meet net-zero targets, focusing on carbon management and alternative fuels.
UK Industrial Policy
Focuses on the competitiveness of UK manufacturing, addressing challenges like high energy costs, regulatory burdens, and the impact of carbon border charges on domestic producers.
Government Relations
Engages directly with UK and EU policymakers to advocate for the mineral products sector, shaping policy on energy, infrastructure, and environmental regulations.

Media Appearances

MPA appoints cement and lime director as it calls for urgent action on competitiveness challenges. Featured in Mineral Products Association (official website)

See Now

Work History

3-2026
Senior Director Cement & Lime at Mineral Products Association
9-2025
Senior Adviser at logos
7-2025
Director at AdvoCasey Advisory
7-2025 - 3-2026
Special Adviser Public Affairs at MPA Cement
12-2022 - 6-2025
Director Communications, Public Affairs & Social Impact CEMEX EMEA at CEMEX

Education

1988 - 1989
Master of Arts - MA from University of Hull
1-2004 - 12-2004
Business Administration and Management from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 3 Location : Leighton Buzzard, England, United Kingdom Job Level : Senior Designation : Senior Director Cement & Lime at Mineral Products Association
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If convinced, they can reach decisions quite fast.
  • Can Martin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Martin

Personality Compatibility


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