Martin Cole

Examiner
DISC Type : cs

Media Specialist at Rathbone Advertising

Greater Colchester Area, United Kingdom

Overview

Martin Cole is a seasoned Media Specialist at Rathbone Advertising with extensive experience as a Managing Director and Partner. He specializes in marketing services, media planning, and maximizing advertising ROI for clients. Martin is also a licensed PWC Holder, adding a unique qualification to his professional skill set.

Outside of his media career, Martin is an avid boater who holds a Day Skipper certification, reflecting a passion for sailing. He is also deeply involved in his professional community, taking pride in organizing a large annual Christmas lunch for over 475 media professionals and supporting other industry events.

Interesting fact: Martin holds a Day Skipper license, certifying him to command a sailing vessel on short passages.

Personality Overview

Late Adopter

Process Oriented

Unexpressive

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Media Planning & ROI
His professional expertise is centered on media planning and a key specialty in maximizing the return on investment from advertising spend.
Industry Networking
He is on the committee for and helps organize a large annual Christmas event that brings together hundreds of media industry professionals.
Supporting New Talent
He publicly champions companies that create opportunities for young people to begin careers in media and advertising sales.

Media Appearances

Martin has no verified media appearances

Work History

9-2021
Media Specialist at Rathbone Advertising
7-2013 - 9-2021
Partner at RP2
6-2011 - 6-2013
Managing Director at Rathbone Perception Media

Education

1988 - 1999
Education details unavailable from St Peters Burnham On Crouch
1987 - 1992
Education details unavailable from St Peters

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Colchester Area, United Kingdom Job Level : Junior Designation : Media Specialist at Rathbone Advertising
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Martin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Martin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Martin

Personality Compatibility


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