Martin Cook

Observer
DISC Type : ci

President - Metos North America at METOS® Canada

Saint Andrews, Manitoba, Canada

Overview

Martin Cook is the President of Metos North America, leveraging a 24-year career focused on agriculture technology, autonomous vehicles, and IoT devices. He has a proven track record of leading large teams and excels at establishing and growing distribution in underdeveloped territories. He studied Business Administration at Assiniboine College.

Outside of his primary professional focus, Martin has shown interest in major technology and entertainment companies like Google and Electronic Arts (EA), suggesting a passion for broader tech trends and interactive entertainment.

He has a unique specialty in transforming underdeveloped sales territories into top-performing regions within a company.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AgriTech Innovation
His entire career is focused on cutting-edge agriculture technology, including IoT devices, weather stations, and Variable Rate Technologies to help farmers make analytical decisions.
Predictive Analytics
He is leading a recent, strategic partnership with Ukko Agro to combine METOS' hardware with predictive analytics, simplifying decision-making for growers and agronomists.
Market Expansion
His profile highlights a specialization in setting up new distribution channels in underdeveloped areas and turning them into leading territories.

Media Appearances

Partnership with METOS® Canada. Featured in Sollio Agriculture

See Now

Work History

10-2022
President - Metos North America at METOS® Canada
7-2020 - 9-2022
Vice President - Metos Canada at METOS® Canada
7-2023
President - Metos North America at METOS® USA by Pessl Instruments
9-2016 - 6-2020
Director of Sales and Marketing at Transolutions Truck Centres
2-2016 - 8-2016
Regional Sales Manager, Manitoba/Saskatchewan at Samuel, Son & Co.

Education

1996 - 1998
Business Admin from Assiniboine College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Saint Andrews, Manitoba, Canada Job Level : N/A Designation : President - Metos North America at METOS® Canada
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Martin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Martin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Martin

Personality Compatibility


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