Martin Cook in

Martin Cook

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President - Metos North America at METOS® Canada
📍 Saint Andrews, Manitoba, Canada

Martin Cook is the President of Metos North America, leveraging a 24-year career focused on agriculture technology, autonomous vehicles, and IoT devices. He has a proven track record of leading large teams and excels at establishing and growing distribution in underdeveloped territories. He studied Business Administration at Assiniboine College.

Outside of his primary professional focus, Martin has shown interest in major technology and entertainment companies like Google and Electronic Arts (EA), suggesting a passion for broader tech trends and interactive entertainment.

He has a unique specialty in transforming underdeveloped sales territories into top-performing regions within a company.

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Experience
10 Years
Current Role
President - Metos North America
Location
Saint Andrews, Manitoba, Canada
Personality Overview

How Martin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martin cares about

AgriTech Innovation
His entire career is focused on cutting-edge agriculture technology, including IoT devices, weather stations, and Variable Rate Technologies to help farmers make analytical decisions.
Predictive Analytics
He is leading a recent, strategic partnership with Ukko Agro to combine METOS' hardware with predictive analytics, simplifying decision-making for growers and agronomists.
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Career

Work history

10-2022
President - Metos North America
METOS® Canada
7-2020 - 9-2022
Vice President - Metos Canada
METOS® Canada
7-2023
President - Metos North America
METOS® USA by Pessl Instruments
9-2016 - 6-2020
Director of Sales and Marketing
Transolutions Truck Centres
2-2016 - 8-2016
Regional Sales Manager, Manitoba/Saskatchewan
Samuel, Son & Co.
In the press

Media appearances

Partnership with METOS® Canada. Featured in Sollio Agriculture
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Education
1996 - 1998
Business Admin
Assiniboine College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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