Martin Farrell

Visionary
DISC Type : Ds

Senior Specialist, Salesforce Marketing Cloud Engagement at American Cancer Society

Crest Hill, Illinois, United States

Overview

Martin Farrell is a Senior Specialist in Marketing Cloud Engagement at the American Cancer Society and a Salesforce Marketing Champion for 2025. He specializes in Salesforce, Pardot, and data-driven email marketing, holding multiple Salesforce and Hubspot certifications. Colleagues describe him as reliable, detail-oriented, and possessing exceptional technical expertise.

Outside of his marketing technology career, Martin has a deep passion for music. He has worked as a Senior Music Director and an instructor for guitar, bass, and keys, directing student performances across a wide variety of musical genres.

Unique fact: He is a professional lead guitarist with experience teaching and directing songs from The Beatles to 21 Pilots.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Salesforce Ecosystem
A 2x certified Salesforce Admin and Marketing Champion, he focuses on Marketing Cloud, Pardot, AMPScript, and Data Cloud to drive engagement and fundraising.
Non-Profit Marketing
His current role involves managing email communications for fundraising and outreach at the American Cancer Society, with a focus on constituent experience.
Music Education
Works as a Senior Music Director and instructor for guitar, bass, and piano, creating custom courses and directing student bands at the School of Rock.

Media Appearances

Martin has no verified media appearances

Work History

8-2025
Senior Specialist, Salesforce Marketing Cloud Engagement at American Cancer Society
3-2014
Senior Music Director / Guitar, Bass and Keys Instructor at School of Rock
3-2023 - 7-2025
Sr. Salesforce Marketing Cloud Account Engagement Admin | Salesforce Admin at CCC Intelligent Solutions
3-2020 - 3-2023
Pardot Administrator at CCC Intelligent Solutions
3-2019 - 2-2020
Senior Marketing Consultant at Ferrilli

Education

2018 - 2019
Pardot Admin from Trailhead by Salesforce
2012 - 2015
Knowledge from Adobe Creative Cloud

More Information

Social Presence :

Prographics :

Exp : 11 Location : Crest Hill, Illinois, United States Job Level : Junior Designation : Senior Specialist, Salesforce Marketing Cloud Engagement at American Cancer Society
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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