Martin Farrell in

Martin Farrell

Visionary · DISC type Ds
Senior Specialist, Salesforce Marketing Cloud Engagement at American Cancer Society
📍 Crest Hill, Illinois, United States

Martin Farrell is a Senior Specialist in Marketing Cloud Engagement at the American Cancer Society and a Salesforce Marketing Champion for 2025. He specializes in Salesforce, Pardot, and data-driven email marketing, holding multiple Salesforce and Hubspot certifications. Colleagues describe him as reliable, detail-oriented, and possessing exceptional technical expertise.

Outside of his marketing technology career, Martin has a deep passion for music. He has worked as a Senior Music Director and an instructor for guitar, bass, and keys, directing student performances across a wide variety of musical genres.

Unique fact: He is a professional lead guitarist with experience teaching and directing songs from The Beatles to 21 Pilots.

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Experience
11 Years
Current Role
Senior Specialist, Salesforce Marketing Cloud Engagement
Job Level
Junior
Location
Crest Hill, Illinois, United States
Personality Overview

How Martin shows up

Objective Evaluator
Fast But Thoughtful
Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Martin cares about

Salesforce Ecosystem
A 2x certified Salesforce Admin and Marketing Champion, he focuses on Marketing Cloud, Pardot, AMPScript, and Data Cloud to drive engagement and fundraising.
Non-Profit Marketing
His current role involves managing email communications for fundraising and outreach at the American Cancer Society, with a focus on constituent experience.
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Career

Work history

8-2025
Senior Specialist, Salesforce Marketing Cloud Engagement
American Cancer Society
3-2014
Senior Music Director / Guitar, Bass and Keys Instructor
School of Rock
3-2023 - 7-2025
Sr. Salesforce Marketing Cloud Account Engagement Admin | Salesforce Admin
CCC Intelligent Solutions
3-2020 - 3-2023
Pardot Administrator
CCC Intelligent Solutions
3-2019 - 2-2020
Senior Marketing Consultant
Ferrilli
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2019
Pardot Admin
Trailhead by Salesforce
2012 - 2015
Knowledge
Adobe Creative Cloud
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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