Martin Ferreiro Subi

Evaluator
DISC Type : cds

Head of Product - Banking & Payments at Mercury

Jersey City, New Jersey, United States

Overview

As Mercurys Head of Product for Banking & Payments, Martin Ferreiro Subi shapes strategy for how startups and scaling companies manage their finances. A former General Counsel with an LLM from Kings College London and a CFP® certification, colleagues describe him as strategic, pragmatic, and results-driven.

He successfully transitioned his career from a top legal role to a FinTech product leader, blending deep legal and financial expertise with product innovation.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Banking for Startups
Leads product at Mercury to reimagine how startups and scaling companies bank, focusing on intuitive, fast, and transparent financial operations.
FinTech Payments
Passionate about making money move faster and more affordably, having launched instant payouts and high-yield cash accounts in previous roles.
Digital Identity
Has led projects involving remote onboarding and digital ID solutions, showing a focus on creating seamless and secure user verification processes.

Media Appearances

Martin has no verified media appearances

Work History

3-2025
Head of Product - Banking & Payments at Mercury
4-2024 - 3-2025
Group PM - Payments at Mercury
1-2021
Senior Advisor - Product & Strategy at Pasito
2-2023 - 3-2024
Director of Product Management - Payments and Onboarding at Public
2-2022 - 2-2023
Senior Product Manager - Onboarding and Payments at Public

Education

2008 - 2010
LLM from King's College London
2000 - 2006
University Degree from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 6 Location : Jersey City, New Jersey, United States Job Level : Mid-senior Designation : Head of Product - Banking & Payments at Mercury
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Martin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Martin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Martin

Personality Compatibility


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