Martin Friedman

Examiner
DISC Type : sc

Chief Executive Officer at Apparati

Great Falls, Virginia, United States

Overview

Martin has no verified overview

Personality Overview

Late Adopter

Overcautious

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

4-2025
Chief Executive Officer at Apparati
6-2019 - 1-2026
Director at Dogwood State Bank
12-2013 - 5-2016
Director at Anchor bank
9-2009 - 2-2019
Director at Access National Bank
12-2007
Managing member at FJ Capital Management

Education

1988 - 1991
Finance from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 15 Location : Great Falls, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at Apparati
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Martin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Martin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Martin

Personality Compatibility


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