Martin Guzman Fierro

Critic
DISC Type : C

Sr. Marketing Analytics & Data Ops Manager at Cohere

Kitchener, Ontario, Canada

Overview

Martin has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

2-2026
Sr. Marketing Analytics & Data Ops Manager at Cohere
6-2025 - 2-2026
Marketing Analytics Consultant at Cohere
6-2024 - 6-2025
Analytics Manager at Enercare Inc.
2-2023 - 4-2024
Marketing Strategy and Analytics Lead at Axonify
5-2021 - 2-2023
Sr. Marketing Analytics Manager at Axonify

Education

1-2023 - 1-2024
Data Science from University of Toronto
2017 - 2018
Master's degree from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 12 Location : Kitchener, Ontario, Canada Job Level : Middle Designation : Sr. Marketing Analytics & Data Ops Manager at Cohere
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martin

Personality Compatibility


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