Martin Høj

Critic
DISC Type : C

CCO / Kommerciel Direktør at GF Forsikring

Aarhus, Central Denmark Region, Denmark

Overview

Martin Høj is the Chief Commercial Officer at GF Forsikring, where he leads the companys commercial activities, sales, and partnerships. With extensive experience from previous leadership roles at Aros Forsikring and Tryg, he focuses on driving profitable growth and creating unique customer experiences. He holds an MBA from AVT Business School.

Outside of his primary role, Martin is passionate about authentic communication and community engagement. He has a notable interest in the sports world, having previously served as an advisor to a sports brand. This reflects his passion for connecting with people and fostering shared engagement and joy, both professionally and personally.

He has a keen interest in sports branding, inspired by the underdog story of the 1954 German national football team.

Personality Overview

Information Seeker

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Strategic Partnerships
He has publicly driven recent partnerships with organizations like Middelfart Sparekasse and Krifa, emphasizing shared values and mutual growth over simple commission-based models.
Customer Centricity
His work focuses on making GF Forsikring the most recommended insurance company, emphasizing member-owned principles and creating value for money for customers.
Commercial Growth
As CCO, he is responsible for the company's commercial strategy, focusing on developing sales and service organizations to ensure profitable growth and market leadership.

Media Appearances

GF Forsikring lander kommerciel direktør. Featured in Via Ritzau

See Now

GF Forsikring skruer op for sats på erhvervskunder med ny direktør. Featured in FinansWatch

See Now

Work History

8-2022
CCO / Kommerciel Direktør at GF Forsikring
9-2017 - 8-2022
Chief Commercial Officer / CCO at Aros Forsikring
2-2016 - 3-2017
Director at Tryg Forsikring
3-2015 - 2-2016
Sales Director BtB at Tryg Forsikring
2-2015 - 2-2015
Advisor at Wunderelf

Education

2008 - 2009
MBA from AVT Exec Education
2006 - 2007
MBA from AVT Exec. School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Aarhus, Central Denmark Region, Denmark Job Level : N/A Designation : CCO / Kommerciel Direktør at GF Forsikring
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martin

Personality Compatibility


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