Martin is the Director of People Insights & Analytics at adidas, where he leads the people analytics function. With a background in Business Intelligence and KPIs, he has progressed through several roles within the company. He holds a Masters degree from Prague University of Economics and Business.
He is deeply engaged in the professional community, frequently attending and speaking at major People Analytics and Employee Experience events across Europe. Martin is passionate about connecting with colleagues and enthusiasts to spark conversation and share learnings in the field.
He presented research in Barcelona on the direct link between employee experience and consumer experience in adidass retail business.
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