Matthias Schröer

Sharpshooter
DISC Type : DC

Partner | Data & Analytics at EY-Parthenon

Amsterdam Area, Germany

Overview

Matthias is an impact-focused leader specializing in data science and AI, with a background at adidas, McKinsey, and PwC. As Senior Director at adidas, he led global AI/ML product initiatives across the value chain. He holds a Six Sigma Green Belt, and colleagues describe him as assertive, organized, and methodical.

Passionate about education and international collaboration, Matthias has served as a guest lecturer in agile project management at FH Münster. He is an alumnus of the German-American Fulbright Commission and the German National Merit Foundation, reflecting a commitment to academic excellence and transatlantic exchange.

He is an awardee of both the prestigious German-American Fulbright Commission and the German National Merit Foundation.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in Retail
Led global AI, ML, and GenAI product strategy for the entire adidas value chain and previously specialized in retail analytics solutions while at McKinsey.
Supply Chain Analytics
His teams' work in Supply Chain Intelligence and Advanced Analytics Products was recently showcased at the Gartner Supply Chain Symposium, indicating a key focus area.
Data-Driven Decisions
His career focuses on implementing data-driven use cases and supporting corporate decision-making through data science, most notably at Contiamo and adidas.

Media Appearances

Matthias has no verified media appearances

Work History

1-2026
Partner | Data & Analytics at EY-Parthenon
4-2022 - 12-2025
Senior Director | Value Chain Data & AI at adidas
11-2019 - 3-2022
Senior Manager | Deal Analytics & Technology at PwC
5-2018 - 10-2019
Head of Solution Delivery | AI Solutions at Contiamo
10-2016 - 11-2018
Guest Lecturer | Agile and Traditional Project Management at Fachhochschule Münster

Education

9-2011 - 6-2012
Postgraduate Diploma in Management from University of California
9-2011 - 6-2013
Master in International Management from FH Münster

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam Area, Germany Job Level : N/A Designation : Partner | Data & Analytics at EY-Parthenon
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Insights For Selling To Matthias

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthias is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthias

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthias move?

  • If convinced, they can reach decisions quite fast.
  • Can Matthias take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matthias

Personality Compatibility


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