Martin Lloyd

Captain
DISC Type : DS

Non-Executive Director at Clear Voice

London, England, United Kingdom

Overview

Martin is the Demand Generation Director at FICO, a marketing leader with over 12 years of experience in the technology sector specializing in ABM, GTM strategy, and digital marketing. He has a DMI Expert Diploma in Digital Marketing and is described by colleagues as structured, knowledgeable, and an excellent leader.

He serves as a Non-Executive Director for Clear Voice, a social enterprise that supports refugees and survivors of modern slavery through its language services.

Personality Overview

Output-Driven

Planner & Achiever

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Responsible AI in Finance
Actively promotes FICO's work on responsible and focused AI models for the financial industry, highlighting topics like precision, compliance, and innovation in his professional posts.
Social Enterprise Impact
Serves as a Non-Executive Director for Clear Voice, an award-winning social enterprise that reinvests its profits to support refugees and asylum seekers.
SaaS Go-to-Market
A core focus of his current role at FICO and a key topic in recent interviews where he discusses crafting data-driven strategies for revenue growth.

Media Appearances

Martin has no verified media appearances

Work History

11-2025
Non-Executive Director at Clear Voice
5-2023
Demand Generation Director at FICO
1-2022 - 3-2023
Head of Global Partner Marketing at commercetools
4-2020 - 1-2022
Marketing Manager UK & Northern Europe at commercetools
12-2018 - 1-2020
Partner Marketing Manager, Global Enterprise at GoCardless

Education

1-2023 - 12-2023
DMI Expert Diploma in Digital Marketing from Digital Marketing Institute
1-2020 - 6-2020
DMI Professional Diploma in Digital Marketing from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Non-Executive Director at Clear Voice
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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