Martin Riddell

Questioner
DISC Type : c

Chief Executive Officer at MGS - Marque Group Solutions

Burton Upon Trent, England, United Kingdom

Overview

With over two decades in retail aftersales, Martin Riddell has rapidly progressed to CEO of MGS - Marque Group Solutions. His expertise lies in leveraging data and technology to enhance customer experience for retailers and OEMs. His background includes a degree in Automotive Engineering Technology, providing a strong technical foundation for his leadership roles.

Martins passion for the automotive industry extends into his personal interests. He follows prominent European car manufacturers, specifically showing an affinity for the engineering and heritage of brands like Renault Group and Group Lotus, indicating a deep-seated enthusiasm for the sector beyond his professional responsibilities.

His career trajectory at MGS is noteworthy, having advanced through four senior director-level positions to become CEO.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Dealer Profitability
Passionate about supporting OEMs and Dealers to increase revenue through data, applications, and insight.
Automotive Aftersales
Has over 20 years of dedicated experience within the Retail Aftersales sector of the motor industry.
Customer Success
Previously served as Director of Customer Success, emphasizing his focus on delivering an outstanding customer experience.

Media Appearances

Martin has no verified media appearances

Work History

5-2025
Chief Executive Officer at MGS - Marque Group Solutions
10-2023 - 5-2025
Commercial Director at MGS - Marque Group Solutions
7-2022 - 10-2023
Director of Customer Success at MGS - Marque Group Solutions
5-2021 - 7-2022
Business Development Director at MGS - Marque Group Solutions
9-2019 - 4-2021
Business Development Manager at THREE60 CRM

Education

1999 - 2005
Automotive Engineering Technology/Technician from Burton college

More Information

Social Presence :

Prographics :

Exp : 26 Location : Burton Upon Trent, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at MGS - Marque Group Solutions
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Martin

Personality Compatibility


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