Duncan MacKellar

Collaborator
DISC Type : is

Chief Executive Officer at Armourcoat

Tonbridge, England, United Kingdom

Overview

Duncan MacKellar is the founder and CEO of Armourcoat Surface Finishes, a company he established in 1984. With a degree in Mechanical Engineering from The University of Manchester, he personally developed the decorative polished plaster finishes that became the cornerstone of the business, transforming it into a leading global brand.

Duncan started Armourcoat with support from his father, initially creating a durable plaster for the familys squash clubs.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Decorative Plaster
He is credited with reviving the ancient technique of polished plaster by devising new compositions and application techniques for the modern market.
Surface Innovation
As Creative and Technical Director, he created the company's landmark "Sculptural" 3D wall finishes, showcasing a commitment to material innovation.
Business Entrepreneurship
He successfully pivoted his company's focus from a niche product for squash courts to a globally recognized brand in luxury decorative surface finishes.

Media Appearances

Podcast Now Available: BNE Product News – Duncan MacKellar of Armourcoat interview at Materials 2017. Featured in BusinessNet Explorer

See Now

Armourcoat Surface Finishes: Duncan MacKellar Signature Collection. Featured in Armourcoat Blog (Blogspot)

See Now

Work History

8-2025
Chief Executive Officer at Armourcoat
1985 - 8-2025
Design and Technical Director at Armourcoat

Education

1981 - 1984
Bachelor of Science (BS) Mechanical Engineering from The University of Manchester
1976 - 1981
Education details unavailable from Tonbridge School

More Information

Social Presence :

Prographics :

Exp : 41 Location : Tonbridge, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Armourcoat
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Duncan

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Duncan take some risk or not?

  • It is unlikely that they will take many risks.

You And Duncan

Personality Compatibility


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