Duncan MacKellar is the founder and CEO of Armourcoat Surface Finishes, a company he established in 1984. With a degree in Mechanical Engineering from The University of Manchester, he personally developed the decorative polished plaster finishes that became the cornerstone of the business, transforming it into a leading global brand.
Duncan started Armourcoat with support from his father, initially creating a durable plaster for the familys squash clubs.
Read the full overview →They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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