Brian Alper

Captain
DISC Type : DS

CEO/Owner at Cosmetic Car Care

Huntington Beach, California, United States

Overview

Brian Alper is a seasoned entrepreneur and marketing executive, currently CEO of Cosmetic Car Care. He founded Beyond Marketing Group, leading it for over 15 years, and was the VP of Marketing for the Palm Springs Surf Club, blending his expertise in brand growth, strategic partnerships, and live events for major automotive and lifestyle brands.

Outside of his corporate roles, Brian is a surfer from Huntington Beach. His passion for events began early in his career when he co-founded B3 Productions, creating some of Southern Californias largest electronic dance music festivals. He is also an active investor in various startups.

His annual music festival, JUJUBEATS, was voted "party of the year" in URB Magazine, tying with Coachella.

Personality Overview

Dynamic But Sincere

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Experiential Marketing
He has produced hundreds of live events and marketing campaigns for brands like Scion, Nike Golf, and Harley-Davidson, specializing in creating high-impact brand experiences.
Startup Investing
He is an active advisor and early investor in a portfolio of companies including Lifeaid Beverage Co. , Ribbon Labs, Inc. , and Pet Object.
Automotive Culture
He founded a marketing agency serving the auto sector, led national marketing for Scion for 13 years, and is now the CEO of Cosmetic Car Care.

Media Appearances

Brian has no verified media appearances

Work History

2-2026
CEO/Owner at Cosmetic Car Care
7-2025 - 2-2026
Strategic Advisor at SeafoodAI
10-2019 - 1-2024
VP of Marketing, Sales & Events at The Palm Springs Surf Club
8-2018 - 7-2024
Advisor & Investor at Ribbon Labs, Inc.
3-2003 - 6-2018
Founder/President at Beyond Marketing Group, LLC

Education

Education details unavailable from CSULB

More Information

Social Presence :

Prographics :

Exp : 27 Location : Huntington Beach, California, United States Job Level : N/A Designation : CEO/Owner at Cosmetic Car Care
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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