Martin Schade

Energizer
DISC Type : I

Director at Harboes Bryggeri A/S

Skælskør, Region Zealand, Denmark

Overview

Martin Schade is the Chief Commercial Officer (CCO) and a long-standing Director at Harboes Bryggeri A/S, having been with the company since 1997. His extensive career includes roles as COO and prior experience as a buyer for Dansk Supermarked, complemented by military leadership training as a former commissioned army officer.

Outside of his corporate role, Martin is a dedicated mountain climber. He is known to train with intense dedication for his expeditions and has participated in local marches with his wife and three children, showcasing a blend of extreme personal challenge and family life.

He has successfully summited Mont Blanc, the highest mountain in the Alps.

Personality Overview

Believer

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Commercial Leadership
As CCO and a member of the executive board since 2019, he is responsible for driving the commercial strategy and day-to-day management of the brewery group.
Beverage Industry
His career spans decades within the beverage sector, from his early role as a buyer at Dansk Supermarked to holding multiple leadership positions at Harboes Bryggeri.
Mountain Climbing
A passionate mountaineer who has climbed Mont Blanc. He trains for expeditions by carrying a 40-kilo backpack during long marches.

Media Appearances

Company Announcement – Appointment of Martin Schade as Director, Harboes Bryggeri A/S. Featured in Harboes Bryggeri Investor Relations (PDF)

See Now

Work History

Director at Harboes Bryggeri A/S
7-1999 - 5-2005
Sales Director at Harboes Bryggeri A/S
7-1997 - 6-1999
Sales Manager at Harboes Bryggeri A/S
Buyer at Danish Supermarket
Captain at Royal Hussars

Education

Education details unavailable from Officersacademy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Skælskør, Region Zealand, Denmark Job Level : Mid-senior Designation : Director at Harboes Bryggeri A/S
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Martin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Martin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Martin

Personality Compatibility


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