Nazma Bandali

Inspirer
DISC Type : id

Head of Customer Communications at British Gas

United Kingdom

Overview

Nazma is a strategic communications leader at British Gas, specializing in insight-led customer experiences. With a background from the University of Gloucestershire, she has a proven record of driving commercial results, such as a 42% uplift in renewals. Colleagues describe her as impressive, effective, bold, and energetic, with a talent for translating strategy into action.

Outside of her core role, Nazma is passionate about developing people, focusing on coaching and mentoring to help others achieve their potential. She is described as a bold and energetic individual who thrives on collaboration and sharing knowledge and best practices across her network. She has a strong interest in applying behavioural science to her work.

Unique fact: Nazma serves on the School Industry Advisory Board at Royal Holloway, helping to connect academia with industry.

Personality Overview

Charming & Persuasive

Achievment Oriented

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Customer Comms Strategy
Her entire career at British Gas has focused on leading and transforming customer communications across all channels to drive measurable business impact.
Behavioural Science
She has a stated expertise in behavioural science and has used it to secure regulatory approval for simplified customer bills and improve user experiences.
Developing People
Described as having a passion for coaching and developing people, she has a track record of building high-performing teams with high engagement scores.

Media Appearances

Nazma has no verified media appearances

Work History

7-2024
Head of Customer Communications at British Gas
2-2020 - 6-2024
Customer Journey Owner - Join, Change & Leave at British Gas
5-2014 - 12-2020
Senior Customer Communications Manager at British Gas
1-2013 - 4-2014
Senior Customer Communications Manager at British Gas Business
10-2010 - 12-2012
Propositions Manager at British Gas Business

Education

Bachelor of Arts - BA from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Mid-senior Designation : Head of Customer Communications at British Gas
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Insights For Selling To Nazma

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nazma is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nazma

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Nazma move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nazma take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nazma

Personality Compatibility


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