Maxine Mayhew

Energizer
DISC Type : I

Chief Operating Officer - Collections & Specialist Services at Biffa

Manchester, England, United Kingdom

Overview

Maxine Mayhew is the Chief Operating Officer at Biffa, leading the companys collections and specialist services divisions. A transformative leader in the environmental sector, she has extensive experience in the water and waste management industries. She holds a PhD from Cranfield University and serves as Senior Independent Director at the Low Carbon Contracts Company.

Outside of her primary executive duties, Maxine is passionate about environmental stewardship and wildlife. She is actively involved in driving climate action and has held several non-executive director and council member positions, demonstrating a commitment to shaping industry-wide progress towards a sustainable, low-carbon future.

She was named one of the Top 100 Most Influential Women in Engineering by the Financial Times & Inclusive Boards in 2019.

Personality Overview

Informal

Enthusiastic

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Circular Economy
Drives Biffa's strategy to enable a circular economy and has launched initiatives like the "Change Makers" competition to support entrepreneurs who reuse waste materials.
Net-Zero Transition
As a director at the Low Carbon Contracts Company and through her work at Biffa, she is focused on decarbonization and achieving "Waste Net Zero. "
Sustainable Innovation
Is pioneering a fleet electrification and upcycling partnership to stop buying fossil-fueled vehicles by 2030, breaking the 'replace-with-new' cycle in the industry.

Media Appearances

Maxine Mayhew on COP28 & Waste Net Zero. Featured in Biffa Insights

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OPINION: COP28 and waste management's role in achieving net zero. Featured in LetsRecycle.com

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Our COO Maxine Mayhew couldn't resist the hunt – Biffa Facebook post. Featured in Facebook

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Work History

4-2022
Chief Operating Officer - Collections & Specialist Services at Biffa
8-2020
Senior Independent Director at Low Carbon Contracts Company
6-2016 - 7-2022
Council Member at Cranfield University
5-2019 - 12-2021
Managing Director - Natural Resources at Costain Group PLC
12-2018 - 5-2019
Executive Director - Group Capability & Water at Costain Group PLC

Education

1995 - 1998
PhD from Cranfield University
Education details unavailable from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Manchester, England, United Kingdom Job Level : Leadership Designation : Chief Operating Officer - Collections & Specialist Services at Biffa
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Insights For Selling To Maxine

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxine is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Maxine

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Maxine move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Maxine take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Maxine

Personality Compatibility


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