Martin Tyler

Examiner
DISC Type : cs

Head of Quality Engineering at FX Digital

London Area, United Kingdom

Overview

Martin Tyler is the Head of Quality Engineering at FX Digital, specializing in test automation for the Connected TV (CTV) industry. His background spans the automotive and aviation sectors, where he developed a passion for automation. At FX Digital, he has spearheaded the creation of a vision-based testing framework from scratch.

Beyond his professional focus on technology and quality assurance, Martin has a keen interest in music. He has a particular soft spot for the UK Garage genre, a topic he discussed during a podcast appearance.

He believes that automating tests for CTV is significantly more challenging than his prior work in the automotive and aviation industries due to the fragmented and locked-down nature of TV devices.

Personality Overview

Process Oriented

Overcautious

Unexpressive

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

CTV Test Automation
He leads the development of vision-based automation frameworks at FX Digital and frequently speaks about overcoming the challenges of device fragmentation in the CTV space.
AI in Quality Assurance
Martin has shared how his team integrates AI into their automation framework to make test cases less brittle and testing processes more efficient.
Scaling QA Teams
He focuses on training manual QA teams in automation and building sustainable processes to ensure automation technology is successfully implemented in production.

Media Appearances

Martin has no verified media appearances

Work History

3-2023
Head of Quality Engineering at FX Digital
3-2022 - 3-2023
Lead QA Engineer at FX Digital
5-2021 - 3-2022
Senior QA Analyst at FX Digital
4-2018 - 4-2021
Test Engineer at Inmarsat
10-2012 - 4-2018
Product Development Engineer at Clarion

Education

2007 - 2010
Electronics from Anglia Ruskin University
2000 - 2007
Education details unavailable from Moulsham High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Quality Engineering at FX Digital
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Martin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Martin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Martin

Personality Compatibility


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