Martina Rossi Kenworthy

Critic
DISC Type : C

Founder - CEO at La Rossi Pizza: A New Frozen Pizza

Brooklyn, New York, United States

Overview

Martina Rossi Kenworthy is a food entrepreneur with over two decades of experience in sustainable sourcing and Italian cuisine. She is the founder of La Rossi Pizza, a frozen pizza company, and co-founder of Gustiamo, an importer of artisanal Italian foods. She holds a Masters degree from the Alma Mater Studiorum – Università di Bologna.

Born in Bologna, Italy, Martina is a passionate advocate for healthier eating and producers who work with integrity. Her commitment to food policy is evident through her long-standing role as Co-Chair of The Board of Directors for Slow Food NYC, where she has led urban harvesting and youth cooking programs.

Her company, La Rossi Pizza, was selected for the prestigious 2023 Whole Foods Market Local and Emerging Accelerator Program (LEAP).

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Food Entrepreneurship
Successfully founded two distinct food ventures: Gustiamo, an Italian food importer, and La Rossi Pizza, an artisanal frozen pizza brand.
Sustainable Food Systems
Demonstrates a long-term commitment to sustainability through her leadership roles at Slow Food NYC, including chairing the Urban Harvest Program.
Authentic Italian Cuisine
Her entire career, from importing specialty goods with Gustiamo to creating La Rossi Pizza, is centered on bringing authentic Italian food to the US market.

Media Appearances

Martina has no verified media appearances

Work History

1-2021
Founder - CEO at La Rossi Pizza: A New Frozen Pizza
1-2018
Member Of The Board Of Advisors at More Art
1-2010 - 1-2021
Co-Chair of The Board of Directors at Slow Food NYC
1-2000 - 5-2014
Co-Founder Partner at Gustiamo Inc.

Education

1983 - 1989
Master from Alma Mater Studiorum – Università di Bologna
Education details unavailable from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 26 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Founder - CEO at La Rossi Pizza: A New Frozen Pizza
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Insights For Selling To Martina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Martina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Martina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martina

Personality Compatibility


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