Marty Hahnfeld

Pioneer
DISC Type : ids

Co-Founder at 858 Partners

San Diego County, California, United States

Overview

Marty is a C-level executive who specializes in scaling technology companies, having taken multiple from $0 to over $100 million. He architected and led the sales, marketing, and success teams at Olo through its NYSE IPO and now provides go-to-market support for restaurant technology companies as Co-Founder of 858 Partners.

Colleagues and partners consistently describe him as a strategic, visionary, and thoughtful leader with deep integrity, often referring to him as a trusted advisor.

He played a pivotal role in leading Olo, the open SaaS platform for restaurants, from its early growth stages to a successful public offering.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Restaurant Technology
His career at Olo and the focus of his current firm, 858 Partners, is centered on providing technology solutions and advisory services to restaurant brands.
Go-to-Market Strategy
He has built and led sales, marketing, and customer success teams, specializing in developing the stories and strategies to launch and scale technology products.
SaaS Company Scaling
His profile highlights a track record of growing companies from zero to over $100 million and leading Olo, an efficient SaaS company, through its IPO.

Media Appearances

Marty has no verified media appearances

Work History

1-2023
Co-Founder at 858 Partners
7-2022 - 1-2023
Advisor at Olo
7-2013 - 7-2022
Chief Customer Officer | CRO | CMO at Olo
6-2010 - 9-2012
SVP, Community Solutions at Recyclebank
7-2007 - 6-2010
CEO at V10 Partners

Education

Marty has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego County, California, United States Job Level : Leadership Designation : Co-Founder at 858 Partners
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Insights For Selling To Marty

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marty

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marty move?

  • They are generally fast movers and can take quick decisions
  • Can Marty take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marty

Personality Compatibility


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