Marty Priest

Commander
DISC Type : D

Chairman and CEO at congruentX

Mount Dora, Florida, United States

Overview

Marty Priest is the CEO of CongruentX, focusing on AI and CRM modernization to achieve business goals. With over 20 years in tech, he was a Global Sales Leader at Microsoft for Business Applications. Colleagues describe him as a strong, visionary, and empathetic leader focused on creating customer value.


While at Microsoft, he designed and led a program that successfully reduced customer sales cycles by 70% and increased competitive win rates by nearly 300%.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Outcome-Based Delivery
Advocates for moving away from hourly billing to models that guarantee verified business outcomes, a core principle of his company, CongruentX.
AI and CRM Strategy
Believes CRM is the "operating system of revenue" and is focused on helping companies implement AI and CRM correctly to drive genuine business growth.
Salesforce Competition
Architected and led the Salesforce Replacement Program at Microsoft, showcasing deep expertise in competitive strategy and successful customer migration.

Media Appearances

Marty has no verified media appearances

Work History

3-2026
Chairman and CEO at congruentX
10-2025
Global Leader, AI Business Applications Leader, Specialist Team at Microsoft
7-2025
Advisory Board - CRO focused at FinListics Solutions
7-2024 - 10-2025
Revenue and Compete Programs Leader, Business Applications at Microsoft
9-2023 - 7-2024
Principal Business Program Manager at Microsoft

Education

2005 - 2007
Masters of Science from Syracuse University
2002 - 2004
BPS from Cazenovia College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mount Dora, Florida, United States Job Level : Leadership Designation : Chairman and CEO at congruentX
URL has been copied!

Insights For Selling To Marty

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marty

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marty move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marty take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marty

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.