Marwa Elshafei

Trailblazer
DISC Type : ID

Vice President, Head of Innovation U.S. at Haleon

New York City Metropolitan Area, United States

Overview

Marwa Elshafei is a global enterprise growth leader with over 25 years of experience in the consumer health and wellness sectors at companies like Haleon, GSK, and Pfizer. She specializes in P&L management and translating consumer insights into revenue growth. People who have worked with Marwa often describe her as a passionate, collaborative, and decisive leader.

Her leadership style and values are deeply inspired by her mother, a pediatrician whom she celebrated on International Womens Day as a "force for good." This connection highlights her focus on making a tangible, positive impact on peoples lives through her work in everyday health and wellness.

She recently attended a course on Leadership in the Age of Data and AI at Cambridge Judge Business School.

Personality Overview

Values Relationships

Assertive

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

AI-Enabled Scale
Her professional focus includes using AI for growth, underscored by her recent executive education at Cambridge on leadership in the age of AI.
Science-backed Wellness
She publicly advocates for products grounded in rigorous research and scientific evidence, believing in proven impact over promises for consumer health.
Enterprise Growth Strategy
She has extensive experience owning P&L performance and positioning innovation as a primary growth engine for major US and global business units.

Media Appearances

Marwa has no verified media appearances

Work History

3-2025
Vice President, Head of Innovation U.S. at Haleon
7-2022 - 3-2025
Vice President, Business Unit Marketing Head at Haleon
9-2021 - 3-2025
Vice President Marketing, Latin America at GSK
10-2019 - 11-2021
Innovation & Communication lead at GSK
8-2018 - 7-2019
Advil Marketing & Innovation Lead, Int’l at Pfizer

Education

2002 - 2004
MBA from Maastricht School of Management
1999 - 2003
IAA from The American University in Cairo

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Head of Innovation U.S. at Haleon
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Insights For Selling To Marwa

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marwa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Marwa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Marwa move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Marwa take some risk or not?

  • They can take risks if necessary.

You And Marwa

Personality Compatibility


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