Marwa Elshafei in

Marwa Elshafei

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Vice President, Head of Innovation U.S. at Haleon
📍 New York City Metropolitan Area, United States

Marwa Elshafei is a global enterprise growth leader with over 25 years of experience in the consumer health and wellness sectors at companies like Haleon, GSK, and Pfizer. She specializes in P&L management and translating consumer insights into revenue growth. People who have worked with Marwa often describe her as a passionate, collaborative, and decisive leader.

Her leadership style and values are deeply inspired by her mother, a pediatrician whom she celebrated on International Womens Day as a "force for good." This connection highlights her focus on making a tangible, positive impact on peoples lives through her work in everyday health and wellness.

She recently attended a course on Leadership in the Age of Data and AI at Cambridge Judge Business School.

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Experience
22 Years
Current Role
Vice President, Head of Innovation U.S.
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Marwa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marwa cares about

AI-Enabled Scale
Her professional focus includes using AI for growth, underscored by her recent executive education at Cambridge on leadership in the age of AI.
Science-backed Wellness
She publicly advocates for products grounded in rigorous research and scientific evidence, believing in proven impact over promises for consumer health.
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Career

Work history

3-2025
Vice President, Head of Innovation U.S.
Haleon
7-2022 - 3-2025
Vice President, Business Unit Marketing Head
Haleon
9-2021 - 3-2025
Vice President Marketing, Latin America
GSK
10-2019 - 11-2021
Innovation & Communication lead
GSK
8-2018 - 7-2019
Advil Marketing & Innovation Lead, Int’l
Pfizer
In the press

Media appearances

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Education
2002 - 2004
MBA
Maastricht School of Management
1999 - 2003
IAA
The American University in Cairo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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