Mary Bailey

Questioner
DISC Type : c

Marketing Manager at HOK

Washington, District of Columbia, United States

Overview

Mary Bailey is a marketing manager at HOK with over eight years of experience in the AEC industry, specializing in proposal management and strategic communications. A LEED Green Associate with a background in journalism, colleagues describe her as a detail-oriented, smart, and talented graphic designer and writer.

Outside of work, Mary is an avid golfer, having once made two holes-in-one in a single night. She is also passionate about community education, an interest shared with her husband, who is a lead teacher at a public charter school.

Unique fact: She was the editor-in-chief of a student newspaper that was named the best in Texas and Oklahoma.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

AEC Marketing
Manages marketing for three HOK studios and has over eight years of experience leading winning proposals for multi-million dollar contracts in the AEC industry.
Visual Storytelling
Combines her background in journalism and expertise in graphic design to create compelling proposals, presentations, and branded materials.
Brand Development
In a previous role, she redesigned the company's logo and all branded marketing materials, demonstrating a strong interest in corporate identity.

Media Appearances

Mary has no verified media appearances

Work History

8-2022
Marketing Manager at HOK
10-2020 - 8-2022
Director of Marketing and Business Development at Engenium Group
7-2017 - 9-2020
Marketing Professional at HOK
5-2016 - 6-2017
Marketing Coordinator at rand* construction corporation
10-2015 - 4-2016
Freelance Graphic Designer at The American College of Obstetricians and Gynecologists (ACOG)

Education

2008 - 2012
Bachelor of Arts (B.A.) from Trinity University
2011 - 2011
English Literature from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 9 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Marketing Manager at HOK
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mary

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mary take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mary

Personality Compatibility


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