Matt Breidenthal, SE PE, LEED AP

Enigma
DISC Type : icd

Senior Principal at HOK

United States

Overview

Matt is the Director of HOKs Engineering practice, guiding the firms most complex projects and serving on its Board of Directors, Design Board, and Marketing Board. A licensed engineer with a Masters from Stanford, he also runs the firms research program, focusing on design excellence and sustainable performance.

He maintains a strong connection to his alma maters, with interests in Stanford University and The University of Kansas. He also follows business strategy and management insights from sources like the Harvard Business Review, reflecting his leadership roles within HOK.

Unique fact: He is a licensed Professional Engineer (PE) and/or Structural Engineer (SE) in most US states and territories.

Personality Overview

Friendly Yet Blunt

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Engineering Excellence
His teams have won multiple "Excellence in Engineering Awards, " and his publications and awards highlight a focus on high-quality, innovative structural design.
Sustainable Design
As a LEED Accredited Professional, his team's work is frequently recognized for sustainable performance, a key element in the world-class projects he leads.
Integrated Modeling
He has authored publications on using integrated design and parametric modeling to deliver complex, large-scale structures for airports and stadiums.

Media Appearances

Matt has no verified media appearances

Work History

Senior Principal at HOK
Branch Director at Nelson Architectural Engineers
Senior Engineer at Arup
Engineer at Thornton Tomasetti
Research Assistant at Stanford University School of Engineering

Education

Master's Degree from Stanford University
Bachelor's Degree from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Mid-senior Designation : Senior Principal at HOK
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Matt take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Matt

Personality Compatibility


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