Mary Berner

Collaborator
DISC Type : is

President and CEO at Cumulus Media

New York, New York, United States

Overview

Mary has no verified overview

Personality Overview

Fair-minded

Consensus Builder

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Mary has no verified topics they care about

Media Appearances

Mary has no verified media appearances

Work History

10-2015
President and CEO at Cumulus Media
President & CEO at MPA - The Association of Magazine Media
President & CEO at Reader's Digest Association, Inc.
President & CEO at Fairchild Publications Inc.
VP and Publisher, Glamour Magazine at Conde Nast

Education

1977 - 1981
Bachelor of Arts (B.A.) from College of the Holy Cross
1974 - 1977
Education details unavailable from Woodlands Academy of the Sacred heart

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Leadership Designation : President and CEO at Cumulus Media
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Mary

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Mary take some risk or not?

  • They probably won’t put a lot at risk.

You And Mary

Personality Compatibility


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