Mary Sheehan

Initiator
DISC Type : Di

Group Product Marketing Manager, Creative Cloud at Adobe

Greater Sacramento, United States

Overview

Mary Sheehan is a Group Product Marketing Manager at Adobe, where she leads GTM strategy for Creative Cloud. An award-winning PMM leader with a BA from UC Santa Barbara, she also created the first Reforge Product Marketing course. People who have worked with Mary describe her as an "outstanding leader, " "innovative, " and "supportive. "

Mary is a passionate advocate for working mothers, a theme that fuels her personal brand and platform, "Propel Yourself. " This initiative helps ambitious moms balance their careers and home lives. Residing in Northern California with her husband and two children, she often shares leadership lessons learned from her own experience as a mother.

She is the author of the bestselling book "The Pocket Guide to Product Launches" and hosts the top-rated podcast "Women in Product Marketing. "

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Working Motherhood
Creator of "Propel Yourself, " a platform and community dedicated to helping ambitious working mothers lead with clarity and avoid burnout.
Product Marketing
An award-winning PMM leader at Adobe, co-creator of Reforge's Product Marketing course, and recognized as a Top 100 PMM Mentor for three consecutive years.
Go-to-Market Strategy
She has extensive experience launching new products and creating GTM strategies at companies like Adobe and Google, and has also written a book on product launches.

Media Appearances

How to Make Time for the Things You Want to Do Every Day with Mary Sheehan, Marketing Leader at Adobe. Featured in Time Billionaires Podcast

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Adventures in Messaging – Episode 15 with Mary Sheehan, Head of Product Marketing, Adobe AD Cloud. Featured in Sharebird

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Mary Sheehan – Adobe Blog Author Page. Featured in Adobe Blog

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Work History

7-2022
Group Product Marketing Manager, Creative Cloud at Adobe
1-2022 - 9-2022
Reforge Course Creator at Reforge
5-2021 - 7-2022
Engagement & Retention Marketing Lead at Adobe
11-2019 - 5-2021
Head of Product Marketing, Adobe Ad Cloud at Adobe
6-2018 - 11-2019
Sr. Director of Product Marketing at SocialChorus

Education

2003 - 2007
BA from UC Santa Barbara
Education details unavailable from Dana Hills High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sacramento, United States Job Level : Middle Designation : Group Product Marketing Manager, Creative Cloud at Adobe
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mary

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mary take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mary

Personality Compatibility


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