Mary Simpson

Go-getter
DISC Type : d

Campaign & Marketing Automation Manager at Capita

Shepperton, England, United Kingdom

Overview

Mary is a data-driven marketing manager with over 18 years of experience developing strategic global campaigns that drive sales pipelines. She is an expert in Salesforce CRM and Pardot, with a background in the commercial, financial services, and healthcare sectors.

Colleagues describe Mary as a professional, supportive, and knowledgeable team member with a "wonderful can-do attitude" and a keen eye for detail. People often call her a talented expert with superb organizational skills.

A unique aspect of her role is providing "daily virtual surgeries" to assist colleagues with their Pardot-related queries, showcasing her deep expertise and willingness to help.

Personality Overview

Vision Oriented

Direct & Candid

Self-Confident

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Pardot Expertise
Recognized as a go-to expert for Account Engagement (Pardot), providing daily support and sharing her extensive knowledge to help her team succeed with marketing automation.
Driving Sales Pipeline
Her career focus is on the close alignment of marketing and sales, using CRM data, lead tracking, and targeted campaigns to directly support and drive sales team success.
Marketing Analytics
Emphasizes a data-driven approach, creating reports and dashboards to monitor campaign success and using analytics to inform strategy and demonstrate marketing's impact.

Media Appearances

Mary has no verified media appearances

Work History

8-2021
Campaign & Marketing Automation Manager at Capita
11-2016 - 10-2020
Marketing Manager at NTT DATA, Inc.
11-2009 - 11-2016
Marketing at Dell Corporation Ltd
7-1998 - 11-2009
Marketing Manager at Perot Systems Corp

Education

Mary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Shepperton, England, United Kingdom Job Level : Middle Designation : Campaign & Marketing Automation Manager at Capita
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mary

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mary take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mary

Personality Compatibility


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