Mascha Schils

Commander
DISC Type : D

Head of Digital Experience at Coates

Greater Sydney Area, Australia

Overview

Mascha Schils is the Head of Digital Experience at Coates, leading the strategy and transformation of the companys digital ecosystem. With a background that includes long tenures at Allianz and Toyota, she is an expert in turning complex challenges into effective digital experiences that drive revenue growth. Colleagues describe her as strategic, proactive, and passionate.

Mascha supports philanthropic causes, having personally donated to Mission Australias Winter Appeal, which assists people in Australia experiencing homelessness. This aligns with her employers charitable foundation, indicating a passion for community support.

She worked at Toyota Motor Corporation Australia for nearly 22 years, a testament to her loyalty and deep industry experience.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Digital Experience
As Head of Digital Experience, she leads end-to-end strategy, focusing on e-commerce, CRM, and creating a differentiated customer experience.
Full-Funnel Marketing
Her experience covers the full marketing funnel, from sales planning at Toyota to social media and content strategy at Allianz.
ROI-Driven Campaigns
In selecting a recent agency partner, she emphasized their ability to demonstrate tangible ROI and align with business strategy.

Media Appearances

Mascha has no verified media appearances

Work History

9-2020
Head of Digital Experience at Coates
4-2018 - 7-2020
Manager, Social Media at Allianz Australia
9-2012 - 1-2018
Manager Social Media and Digital Content at Toyota Motor Corporation Australia
1-2010 - 8-2011
National Sales Planning Manager at Toyota Motor Corporation Australia
3-2006 - 12-2009
Strategy and Launch Planning Manager – National Marketing Division -Project Management Role at Toyota Motor Corporation Australia

Education

2016 - 2016
Certificate Digital Marketing from General Assembly Australia
Certificate from General Assembly Australia

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Digital Experience at Coates
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Insights For Selling To Mascha

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mascha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mascha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mascha move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mascha take some risk or not?

  • The risks don’t matter much to them.

You And Mascha

Personality Compatibility


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