Mason Williams

Commander
DISC Type : D

Personal Trainer at Sweat Equity Training

Charlotte, North Carolina, United States

Overview

Mason Williams is the owner of Sweat Equity Training in Charlotte, a certified personal trainer and nutrition coach. He creates results-driven, science-based programs for a diverse clientele. His expertise is backed by numerous certifications, including PSL1, PNL1, and NASM CPT, focusing on tailored fitness and nutrition strategies.

His professional interests extend to companies outside of fitness, including Cleveland Construction, Inc. and Blackmon Power, LLC.

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Personalized Fitness
Designs tailored training programs for a wide range of clients, including athletes, busy professionals, and post-rehab individuals, to meet their unique goals.
Client Accountability
Emphasizes structure and accountability to keep clients on track, using methods like his 4-Week Transformation Challenge to ensure consistent progress.
Holistic Nutrition
As a certified nutrition coach (PNL1), he integrates personalized nutrition guidance with fitness plans to deliver comprehensive, science-based results for clients.

Media Appearances

Mason has no verified media appearances

Work History

3-2024
Personal Trainer at Sweat Equity Training

Education

Mason has no verified education history

More Information

Social Presence :

Prographics :

Exp : 1 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : Personal Trainer at Sweat Equity Training
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Insights For Selling To Mason

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mason is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mason

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Mason move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mason take some risk or not?

  • The risks don’t matter much to them.

You And Mason

Personality Compatibility


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