Masood Alam 💡

Sharpshooter
DISC Type : CD

Head of Data Architecture at Scottish Government at The Scottish Government

Greater Edinburgh Area, United Kingdom

Overview

Masood Alam is a thought leader in semantic intelligence and AI-driven strategy, currently building solutions at ThrustIQ. He previously served as Chief Data Architect for The Scottish Government, is AWS and TOGAF certified, and has been recognized as a Top 10 AI expert. Colleagues describe him as forward-thinking, innovative, and insightful.

Beyond his formal roles, Masood is passionate about advancing the data management community as a committee member for DAMA UK. He also hosts "The Architects Den" podcast, where he explores technology, leadership, and career growth, and is dedicated to mentoring the next generation of data professionals.

Unique fact: Masood is the author of the book "The Data Revolution, " which explores modern data architecture and innovation.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Semantic Intelligence
His current work at ThrustIQ focuses on building semantics as the missing link between AI and data, a core theme in his professional identity.
Responsible AI
He is a frequent keynote speaker on responsible AI and large-scale data governance, reflecting a deep interest in the ethical implementation of artificial intelligence.
Data Architecture
With over 18 years of experience, including leading Scotland's national data architecture, this remains a foundational pillar of his expertise and thought leadership.

Media Appearances

Masood has no verified media appearances

Work History

8-2023
Head of Data Architecture at Scottish Government at The Scottish Government
2019 - 8-2023
Senior Manager (Data Management) at University of Glasgow
3-2018 - 3-2019
Senior Manager Data Management at WorldFirst
5-2017 - 3-2018
Director Databases (Consulting) at Degree 53
6-2015 - 10-2016
Lead Data Architect at FanDuel

Education

Master's degree from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of Data Architecture at Scottish Government at The Scottish Government
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Insights For Selling To Masood

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Masood is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Masood

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Masood move?

  • If convinced, they can reach decisions quite fast.
  • Can Masood take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Masood

Personality Compatibility


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