Massey Whiteknife

Wildcard
DISC Type : cis

Chief Executive Officer at Heyoka teck

Wood Buffalo, Alberta, Canada

Overview

Massey Whiteknife is an award-winning Indigenous entrepreneur and CEO of Mekiwin Ltd. , focusing on community empowerment and economic development. He has over two decades of experience in occupational health and safety, founding ICEIS Safety and holding certifications as a Certified Safety Auditor and Nationally Certified Construction Safety Officer.

As a two-spirit individual, Massey is a prominent advocate for Indigenous and LGBTQ2S+ communities. He channels his advocacy through his award-nominated, female entertainer persona, Iceis Rain, and uses his public platform to champion inclusion, anti-bullying, and mental wellness, drawing from his own journey of overcoming significant adversity.

Unique fact: His dual identity as a businessman and entertainer was the focus of the acclaimed APTN docuseries, "Queen of the Oil Patch. "

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Indigenous Entrepreneurship
Founder of multiple enterprises, including Mekiwin Ltd. and ICEIS Safety, aimed at creating economic opportunities and workforce inclusion for Indigenous communities.
Occupational Safety
A core area of his business expertise, demonstrated by founding ICEIS Safety, a full-service occupational health and safety consulting and training company.
Two-Spirit Advocacy
As a prominent two-spirit person, he uses his platform and entertainer persona, Iceis Rain, to educate, reduce stigma, and advocate for LGBTQ2S+ and Indigenous communities.

Media Appearances

Massey has no verified media appearances

Work History

8-2025
Chief Executive Officer at Heyoka teck
10-2023
Chief Executive Officer at Mekiwin Ltd.
7-2010 - 12-2022
Founder/CEO at The Get Ready Program
1-2005 - 12-2016
Founder/CEO at ICEIS Safety

Education

Massey has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Wood Buffalo, Alberta, Canada Job Level : Leadership Designation : Chief Executive Officer at Heyoka teck
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Insights For Selling To Massey

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Massey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Massey

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Massey move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Massey take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Massey

Personality Compatibility


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