Massimo De Cusatis

Observer
DISC Type : ci

Senior Director IT Digital Channels at Explora Journeys

Geneva, Geneva, Switzerland

Overview

Massimo De Cusatis is the Senior Director of IT Digital Channels at Explora Journeys, building on over two decades of experience within the MSC Group. His expertise lies in developing digital experiences for the cruise industry, supported by his degree in Information Science from the Università degli Studi di Salerno.

He has dedicated his entire 20+ year career to advancing within the MSC Group, progressing through various roles from his start in Naples to his current position in Geneva.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Transformation
He has led digital channel strategy and IT services for the MSC Group for over two decades, focusing on the cruise and luxury travel sector.
Luxury Guest Experience
As a director for the luxury brand Explora Journeys, his focus is on creating high-end digital channels and experiences for guests.
IT Service Delivery
His career includes roles focused on IT demand, quality assurance, and service management for digital platforms within the MSC Group.

Media Appearances

Massimo has no verified media appearances

Work History

6-2025
Senior Director IT Digital Channels at Explora Journeys
8-2021 - 6-2025
IT Digital Channels Senior Manager at Explora Journeys (MSC Group) at Explora Journeys
8-2019 - 8-2021
IT Demand and QA Senior Manager, IT Services - Digital Channels at MSC Cruises
5-2016 - 8-2019
Access Channel Service Manager at MSC Cruises
5-2013 - 8-2019
Access Channel - Team Leader at MSC Cruises

Education

1989 - 1998
Laurea in Scienze dell'Informazione from Università degli Studi di Salerno
Education details unavailable from Liceo Scientifico

More Information

Social Presence :

Prographics :

Exp : 28 Location : Geneva, Geneva, Switzerland Job Level : Senior Designation : Senior Director IT Digital Channels at Explora Journeys
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Insights For Selling To Massimo

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Massimo is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Massimo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Massimo move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Massimo take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Massimo

Personality Compatibility


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