Massimo De Zordo

Evaluator
DISC Type : CSD

Marketing Director EMEA Distributors at SharkNinja

London, England, United Kingdom

Overview

Massimo is a Global Commercial and Marketing Leader at SharkNinja, specializing in international market expansion for consumer brands across EMEA, the US, and the Middle East. With an MBA from MIP Politecnico di Milano, people he has worked with describe him as creative, forward-thinking, and passionate.

He has a keen interest in effective advertising and sports marketing, often analyzing creative campaigns and commenting on major sporting events like the Milano Cortina 2026 Winter Olympics. He also reflects on themes like the rapid passage of time and the importance of seizing daily opportunities.

Unique fact: He previously served as the Head of Marketing for Blue Fuel, a sports nutrition brand developed with coaches at Chelsea Football Club.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

International Expansion
His entire career focuses on scaling brands into new regions, specifically Europe, North America, and the Middle East, by building distributor and retail networks.
Omnichannel Strategy
He focuses on integrating retail, e-commerce, and platforms like Amazon. He recently shared an article on retailers becoming media ecosystems, showing interest in evolving sales channels.
Sports Marketing
Previously Head of Marketing for a Chelsea FC brand and actively posts about sports marketing, including the upcoming Milano Cortina 2026 Olympics.

Media Appearances

Massimo has no verified media appearances

Work History

1-2024
Marketing Director EMEA Distributors at SharkNinja
1-2021 - 12-2023
Marketing Director Domestic Appliances at Philips Domestic Appliances
1-2020 - 12-2020
Head of Marketing at Chelsea Football Club
8-2018 - 12-2019
Global Marketing Manager at RB
1-2017 - 7-2018
Head of Marketing Middle East and Africa at POWER HORSE®

Education

eMBA from MIP Politecnico di Milano
Bachelor’s Degree from Università degli Studi di Brescia

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director EMEA Distributors at SharkNinja
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Insights For Selling To Massimo

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Massimo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Massimo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Massimo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Massimo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Massimo

Personality Compatibility


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