Elena Novikova

Inquirer
DISC Type : cd

Marketing Manager at IDM - Interactive Digital Media

Barcelona, Catalonia, Spain

Overview

Elena Novikova is the founder of Aspire Agency, a digital marketing firm specializing in the tech industry. A Masters student at Geneva Business School, she has a passion for tech and sales. Colleagues describe her as proactive, creative, and dedicated, with experience driving growth for clients like SilTest Semiconductors and IDM.

An energetic and committed individual, Elena is pursuing studies in international relations and finance, reflecting broad interests beyond marketing. This academic focus, combined with a background in competitive mathematics, suggests a strong analytical and strategic mindset which she applies to her professional endeavors.

Unique fact: Elena placed 6th in the 2019 International Schools Mathematics Teachers Foundation (ISMTF) competition.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Tech Industry Marketing
Founded Aspire Agency specifically to help tech companies grow through innovative sales and marketing strategies, with a focus on digital presence.
Agency Growth
Actively expanding her company's services, recently launching a new content division for the real estate industry to attract more bookings.
Client Representation
Personally represents her clients at major industry events, such as attending MWC 2025 for SilTest Semiconductors to witness the latest advancements.

Media Appearances

Elena has no verified media appearances

Work History

4-2025
Marketing Manager at IDM - Interactive Digital Media
12-2024
Business Development Manager at The Craft Cigar Club
9-2022
Founder at Aspire Agency
2-2024
Business Developer (Europe) at SilTest Semiconductors
8-2023 - 2-2024
Digital Account Manager at SilTest Semiconductors

Education

9-2024 - 12-2025
Master's degree from Geneva Business School
2021 - 2024
International management specialiazed in entrepreneurship from Geneva Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Marketing Manager at IDM - Interactive Digital Media
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Elena

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elena take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Elena

Personality Compatibility


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