Melissa Hackney

Examiner
DISC Type : sc

Director of Sales and Marketing at BARTELINGS

United Kingdom

Overview

Melissa is a travel industry expert with over 20 years of experience driving sales and marketing for tour operators across the UK, Australia, and North America. At BARTELINGS, she specializes in partnering with luxury brands to develop and market exclusive private air journeys, building on her success managing group travel for organizations like the Royal Horticultural Society.

She is passionate about the social benefits of group travel and is driven by ensuring people have a memorable time and appreciate the outdoors. Melissa values collaborative partnerships and believes that sometimes the best travel stories are the ones that were never in the itinerary. Her interests include media companies like the BBC and WarnerMedia.

Melissa was a finalist for the Group Leisure & Travel Excellence Award, recognizing her dedication to creating outstanding experiences for clients.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Luxury Air Travel
Her current role focuses on curating exclusive private jet journeys for tour operators and luxury brands, a key part of her professional headline and company's mission.
Bespoke Experiences
She specializes in helping brands create unique, high-value journeys, such as the nostalgic "Pan Am Tracing the Transatlantic" tour, to stand out in the market.
Benefits of Group Travel
In past interviews, she has highlighted her passion for the social benefits of group travel and the importance of ensuring groups have a great time together.

Media Appearances

Melissa has no verified media appearances

Work History

8-2024
Director of Sales and Marketing at BARTELINGS
1-2024 - 7-2024
Sales, Product and Distribution Manager at Royal Horticultural Society
10-2017 - 3-2024
Group Sales and Marketing Manager at Royal Horticultural Society
6-2012 - 8-2017
Regional Manager UK & Europe at APT Travel Group
9-2010 - 6-2012
Product and Business Development Manager at APT Travel Group

Education

Melissa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Director of Sales and Marketing at BARTELINGS
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Melissa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Melissa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Melissa

Personality Compatibility


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