Raniero Oggioni

Evaluator
DISC Type : cds

Enterprise Sales Director at Live Story

Monza, Lombardy, Italy

Overview

Raniero is an Enterprise Sales Director at Live Story with nearly 30 years of leadership experience at software firms like Adobe and Software AG. A graduate of Università Bocconi, he specializes in the fashion and luxury industry. Colleagues describe him as creative, smart, trustworthy, and a true gentleman.


After nearly three decades in leadership roles at some of the worlds largest software companies, he is embarking on a new journey to apply his expertise at Live Story.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Luxury Digital Experience
His focus is on helping luxury brands like Valentino and Versace improve commercial performance through high-velocity creativity and better digital experiences.
Visual CMS
He actively promotes Live Story as a visual CMS that enables faster campaign launches and bold marketing with zero code, a topic central to his current role.
Future of Travel
He recently participated in discussions on how innovation, platforms, and customer experience are shaping the future of the travel and hospitality industry leading into 2026.

Media Appearances

Raniero has no verified media appearances

Work History

6-2024
Enterprise Sales Director at Live Story
2-2022 - 7-2023
Manager, Enterprise Sales at Adobe
4-2011 - 2-2022
Enterprise Account Manager at Adobe
6-2003 - 3-2011
Country Sales & Operations Manager at Software AG
9-1999 - 6-2003
Sales Manager at Attachmate

Education

Raniero has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Monza, Lombardy, Italy Job Level : N/A Designation : Enterprise Sales Director at Live Story
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Insights For Selling To Raniero

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raniero is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Raniero

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Raniero move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Raniero take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Raniero

Personality Compatibility


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