Carol Dray

Doer
DISC Type : ds

Partner at Alyza

United Kingdom

Overview

Carol is a seasoned executive with over three decades of experience leading digital and commercial transformation for global brands in the travel, tourism, and non-profit sectors. Described as a strong, relentless, and commercially astute leader, she holds a portfolio of Non-Executive Director and advisory roles, specializing in IT-enabled business strategy and growth.

Outside of her professional roles, Carol is a passionate walker and has a personal connection to her work with the London Transport Museum, which she enjoys visiting with her grandchildren. She lives life with energy and enthusiasm, always keen to learn new things, discover new places, and embrace change.

Interesting fact: While at VisitBritain, her team won a "3 Lions media award" for an innovative campaign developed in partnership with Expedia.

Personality Overview

Results Focused

Strategic Planner

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Travel Tech Transformation
Her career focuses on digital innovation and IT-enabled business transformation within the travel, tourism, and aviation industries.
AI in Customer Service
As a Partner at Alyza, she is involved with AI-powered solutions designed to improve performance and efficiency in call and service centers.
Active & Adventure Travel
She is a passionate walker and recently joined the board of walking holiday specialist Ramble Worldwide, reflecting a personal and professional interest in this sector.

Media Appearances

Carol has no verified media appearances

Work History

5-2025
Partner at Alyza
5-2025
Associate at The Foursails Partnership Limited
3-2025
NED - Enterprise Board - London Transport museum at London Transport Museum
1-2025
Director at Consultancy
5-2023 - 10-2024
Chief Commercial Officer (CCO) at The Royal Ballet School

Education

Carol has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Partner at Alyza
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Carol

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Carol take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Carol

Personality Compatibility


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