Carol Dray in

Carol Dray

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Partner at Alyza
📍 United Kingdom

Carol is a seasoned executive with over three decades of experience leading digital and commercial transformation for global brands in the travel, tourism, and non-profit sectors. Described as a strong, relentless, and commercially astute leader, she holds a portfolio of Non-Executive Director and advisory roles, specializing in IT-enabled business strategy and growth.

Outside of her professional roles, Carol is a passionate walker and has a personal connection to her work with the London Transport Museum, which she enjoys visiting with her grandchildren. She lives life with energy and enthusiasm, always keen to learn new things, discover new places, and embrace change.

Interesting fact: While at VisitBritain, her team won a "3 Lions media award" for an innovative campaign developed in partnership with Expedia.

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Current Role
Partner
Location
United Kingdom
Personality Overview

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Priorities

Topics Carol cares about

Travel Tech Transformation
Her career focuses on digital innovation and IT-enabled business transformation within the travel, tourism, and aviation industries.
AI in Customer Service
As a Partner at Alyza, she is involved with AI-powered solutions designed to improve performance and efficiency in call and service centers.
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Career

Work history

5-2025
Partner
Alyza
5-2025
Associate
The Foursails Partnership Limited
3-2025
NED - Enterprise Board - London Transport museum
London Transport Museum
1-2025
Director
Consultancy
5-2023 - 10-2024
Chief Commercial Officer (CCO)
The Royal Ballet School
In the press

Media appearances

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Education

Carol has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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