Mat Rashidi

Examiner
DISC Type : cs

Global Vice President of R&D and Innovation at Markwins Beauty Brands Global

Walnut, California, United States

Overview

Mat is a Global R&D executive at Markwins Beauty Brands with over 15 years of experience leading innovation and product development in the cosmetics industry. He manages multinational teams in the U. S. , Mexico, and China and holds a Lean Six Sigma Green Belt certification.

He is deeply passionate about the science of cosmetics, actively participating in industry events like In-cosmetic and staying engaged with the Society of Cosmetic Chemists. His interest extends from raw materials and formulation to commercialization, showing a holistic view of the product lifecycle.

Unique fact: During his PhD program at the University of Illinois Chicago, his research focused on the “Growth of Gallium Nitride thin films” under ultra-high vacuum conditions.

Personality Overview

Unexpressive

Late Adopter

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Global R&D Leadership
He currently leads multinational R&D teams for Markwins Beauty Brands across the USA, Mexico, and China, overseeing multiple high-profile cosmetic brands.
Cosmetic Innovation
His focus is on delivering award-winning products. He celebrates his team's creations and frequents industry events like In-cosmetic to stay on the cutting edge.
Affordable Quality
He champions the idea that high-quality, functional, and innovative beauty products do not need to have high price tags, a core philosophy at Markwins.

Media Appearances

Mat has no verified media appearances

Work History

12-2018
Global Vice President of R&D and Innovation at Markwins Beauty Brands Global
1-2017 - 12-2018
Head of R&D and Innovation at Cosmetic Group USA
6-2015 - 1-2017
Innovation Manager at Cosmetic Group USA
12-2013 - 6-2015
R&D Scientist at JOSEPH H. LOWENSTEIN & SON'S INC.
8-2011 - 12-2013
Research/Teacher Assistant (PhD program) at University of Illinois at Chicago

Education

Master's Degree (PhD candidate) from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 23 Location : Walnut, California, United States Job Level : Senior Designation : Global Vice President of R&D and Innovation at Markwins Beauty Brands Global
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Insights For Selling To Mat

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mat is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mat

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mat move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Mat take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Mat

Personality Compatibility


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