Matheus Assis Baeta

Evaluator
DISC Type : Dcs

Co-Founder & COO at Inglorious

Lisbon Metropolitan Area, Portugal

Overview

Matheus is the Co-founder and COO of Inglorious, a strategic advisory firm for high-risk industries. He also serves as CMO for AI-driven fintech and Web3 companies, focusing on scaling ventures by combining strategy with sharp execution. He holds a degree in International Relations and certifications in AI and business strategy.

Described by peers as driven, professional, and empathetic, Matheus is a team player known for his customer-focused approach. He appears to enjoy networking within his industry, frequently attending major conferences. People often describe him as friendly, approachable, and a team player who thinks "outside the box".

He once won a new iPhone at a conference for his "liquid determination, " which he jokingly credits to his years of "research and development" in college.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Growth in High-Risk Sectors
He co-founded a firm dedicated to helping "bold operators in high-risk industries" scale smarter, showing a clear focus on navigating complex markets like FinTech and Web3.
AI in FinTech
As CMO for an AI-first credit scoring platform and a Web3 ecosystem, and with AI certifications, he is deeply involved in applying AI to financial services.
Resilient Banking
He advocates for treating banking as infrastructure, not just onboarding, emphasizing multiple providers and active management to prevent single points of failure for businesses.

Media Appearances

Matheus has no verified media appearances

Work History

1-2025
Co-Founder & COO at Inglorious
1-2025
Chief Marketing Officer at Photon AI
12-2024
Chief Marketing Officer at Iluminary.ai
1-2024 - 12-2024
Business Development Manager at Xace
1-2024 - 12-2024
Sales Consultant at XDA: Unified iGaming Crypto & Banking

Education

Bachelor in International Relations from Universidade Católica Portuguesa
Digital Marketing from Gama Academy

More Information

Social Presence :

Prographics :

Exp : 2 Location : Lisbon Metropolitan Area, Portugal Job Level : Leadership Designation : Co-Founder & COO at Inglorious
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Insights For Selling To Matheus

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matheus is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matheus

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matheus move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matheus take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matheus

Personality Compatibility


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