Mathieu Lugli

Critic
DISC Type : C

Propriétaire at LK Interactive - Agence Web

Marseille, Provence-Alpes-Côte d'Azur, France

Overview

Mathieu Lugli is the CEO and founder of LK Interactive, a digital agency specializing in SEO, SEA, and website development. An expert in driving business growth through organic search, he has successfully expanded his agencys operations to France, Mexico, and Dubai. He holds a DEESMA from ESG Ecoles de commerce and a certification in Prestashop.

Mathieu has a keen interest in fostering international business relationships, particularly within the Franco-Mexican ecosystem. His past involvement as a communications director for the CO Berre XV rugby club suggests a passion for the sport and community engagement. He is also an active business networker, holding leadership roles in professional organizations.

He recently participated in high-level meetings organized around French President Emmanuel Macrons visit to Mexico, highlighting his engagement in international trade.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Marketing
As an expert in SEO, GEO, and SEA, he is focused on leveraging search engine changes, like Google's new AI modes, to benefit businesses.
International Expansion
Actively growing his agency's presence in Mexico and Dubai and is deeply involved in the Franco-Mexican business ecosystem.
Entrepreneurship
Founded his own agency and often posts about the journey of growing a business, emphasizing the importance of building an expert team rather than doing everything alone.

Media Appearances

Mathieu has no verified media appearances

Work History

7-2006
Propriétaire at LK Interactive - Agence Web
Directeur associé at Marius Traiteur
1-2024
Directeur Régional Associé at Corporate Connections Provence
5-2019 - 12-2024
Directeur de la communication at BNI Bouches du Rhône
7-2020 - 12-2023
Directeur de la communication at CO Berre XV

Education

2007 - 2008
DEESMA from ESG Ecoles de commerce
2005 - 2007
BTS NRC from ESG Ecoles de commerce

More Information

Social Presence :

Prographics :

Exp : 19 Location : Marseille, Provence-Alpes-Côte d'Azur, France Job Level : N/A Designation : Propriétaire at LK Interactive - Agence Web
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Insights For Selling To Mathieu

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mathieu is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mathieu

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mathieu move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mathieu take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mathieu

Personality Compatibility


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