Matt Adams

Pioneer
DISC Type : DSI

CEO, Global - Stagwell Media Platform at Stagwell

United Kingdom

Overview

Matt Adams is the Global CEO of Stagwell Media Platform and Global COO of Assembly, with deep expertise in executing change management and delivering growth for digital-first agencies. He attended The Wharton School for Global Strategic Leadership. Colleagues and clients describe him as smart, progressive, diligent, professional, and driven.

He has a strong focus on building and empowering high-performing teams to succeed within private equity-invested, publicly listed, and privately owned organizations.

Unique fact: At his previous role at Brainlabs, he grew the agency from 120 to over 1000 employees in less than three years.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Agency Growth
He has a proven track record of scaling agencies, including growing a previous company from 120 to over 1000 people and delivering above-target growth.
Global Operations
His current roles as Global CEO and Global COO, along with previous experience managing teams across North America, LATAM, APAC, and Europe, highlight his focus on global business.
Digital-First Media
His career is centered on thriving in and leading digital-first agencies, a core part of his professional identity and success.

Media Appearances

Stagwell launches centralized media team led by Matt Adams. Featured in MMM Online

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Matt Adams Elevated to Global Chief Operating Officer. Featured in Assembly Global

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Stagwell Launches Media Platform to Drive AI Efficiencies, Appoints Matt Adams as CEO, Global – Stagwell Media Platform. Featured in Yahoo Finance

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Work History

7-2025
CEO, Global - Stagwell Media Platform at Stagwell
2-2025
Global Chief Operating Officer at Assembly Global
3-2023 - 2-2025
CEO, Europe at Assembly Global
3-2023
Advisor at Kaizan
3-2020 - 3-2023
Global Chief Operating Officer at Brainlabs

Education

2015 - 2015
Global Strategic Leadership from The Wharton School
1996 - 2000
2:1 from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Leadership Designation : CEO, Global - Stagwell Media Platform at Stagwell
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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