Andrea Bredau

Energizer
DISC Type : I

Global Chief Financial Officer at Assembly Global

New York, New York, United States

Overview

Andrea Bredau is the Global Chief People Officer at Assembly, a global brand performance agency. She is a strategic leader focused on transforming HR practices to foster high-performance cultures, drawing from extensive experience at creative agencies like Huge. Her background includes a degree in Social Work from Columbia University.

Andrea is naturally inclined toward purpose-driven and forward-thinking environments. She focuses on aligning organizational strategy with modern HR practices to create meaningful, measurable, and sustainable outcomes that enhance and evolve business and culture. Her interests include staying abreast of insights from Harvard Business Review and McKinsey & Company.

Her academic background in Social Work provides a unique, human-centric perspective to her executive HR leadership roles.

Personality Overview

Relationship Oriented

Believer

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

High-Performance Cultures
Her professional summary emphasizes developing HR practices to attract, develop, and retain people in high-performance cultures.
Purpose-Driven Work
Her background in Social Work and stated focus on purpose-driven environments suggest a deep interest in creating meaningful workplace experiences.
DEI Initiatives
A core part of her stated expertise is creating diverse, equitable, and inclusive cultures within organizations.

Media Appearances

Andrea has no verified media appearances

Work History

1-2024
Global Chief Financial Officer at Assembly Global
9-2019 - 1-2024
EMEA & Worldwide Finance Director at Wavemaker
2-2015 - 9-2019
Global Chief Financial Officer at Fetch
2-2013 - 2-2015
EME Head of Commercial Finance and Agency Operations at The Marketing Store
7-2010 - 2-2013
EMEA Business Affairs Director at Draftfcb

Education

1998 - 2001
Education details unavailable from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : Global Chief Financial Officer at Assembly Global
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andrea

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andrea take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andrea

Personality Compatibility


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