Paul Keeble

Examiner
DISC Type : sc

Global Chief Financial Officer at Assembly Global

London, England, United Kingdom

Overview

Paul Keeble is the Global Chief Financial Officer at Assembly Global, based in London. With over 20 years of experience, he has a proven track record of driving profitable growth for companies in the media and advertising industries, holding senior finance roles at agencies like Wavemaker and Fetch.

Paul is a member of the Institute of Chartered Accountants in England and Wales and began his career in audit and advisory with Deloitte.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Profitable Growth
His professional focus is on enabling profitable growth for media and advertising agencies, a key part of his mandate at Assembly.
Financial Strategy
He is described as a leader who brings a forward-thinking approach to business and financial strategies that drive top-and bottom-line growth.
Agency Operations
His background includes roles focused on commercial finance and agency operations, indicating a deep interest in the business mechanics of creative companies.

Media Appearances

Paul Keeble Takes the Helm as Global CFO at Assembly. Featured in Assembly Global (official news site)

See Now

Work History

1-2024
Global Chief Financial Officer at Assembly Global
9-2019 - 1-2024
EMEA & Worldwide Finance Director at Wavemaker
2-2015 - 9-2019
Global Chief Financial Officer at Fetch
2-2013 - 2-2015
EME Head of Commercial Finance and Agency Operations at The Marketing Store
7-2010 - 2-2013
EMEA Business Affairs Director at Draftfcb

Education

1998 - 2001
Education details unavailable from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Global Chief Financial Officer at Assembly Global
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Paul

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Paul take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Paul

Personality Compatibility


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