Keisha Brescia

Energizer
DISC Type : I

Global Chief Transformation Officer at Assembly Global

Tampa, Florida, United States

Overview

Keisha is an expert in organizational transformation, adept at restructuring agencies to boost profitability and efficiency. As Global Chief Transformation Officer at Assembly, she leverages deep experience in M&A and financial operations from her time at Stagwell and ForwardPMX. She holds a Bachelor of Science in Accounting from the University at Albany, SUNY.

Outside of her executive roles, Keisha demonstrates a commitment to animal welfare through her support of the Humane Society. She also maintains a keen interest in staying ahead of market trends, closely following leading publications like The Wall Street Journal and Ad Age to inform her strategic perspective.

She began her career as the #2 employee at Bigfoot Interactive, a pioneering email marketing agency later acquired by Epsilon.

Personality Overview

Informal

Imaginative

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Organizational Transformation
Her title is Global Chief Transformation Officer, and her career is focused on restructuring organizations to improve efficiency and institutionalize processes.
M&A Integration
She was instrumental in the sale of PMX to Stagwell and oversaw multiple acquisitions at Zeta Interactive, highlighting her expertise in post-acquisition integration.
Agency Growth
At Zeta Interactive, she was pivotal in growing the agency to 400 employees and achieving $70 million in annual billings.

Media Appearances

Stagwell transitions Keisha Brescia to Assembly as its first global chief transformation officer. Featured in Campaign Live

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Keisha Brescia Joins Assembly as Its First Global Chief Transformation Officer. Featured in Assembly Global – Newsroom

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Work History

12-2024
Global Chief Transformation Officer at Assembly Global
1-2020 - 12-2024
SVP Financial Operations at Stagwell
2-2014 - 1-2020
Chief Operating Officer at ForwardPMX
7-2012 - 1-2020
Vice President Finance & Operations at Paradysz / PM Digital
7-2007 - 7-2012
Vice President Finance & Business Operations at Zeta Interactive Corp

Education

Keisha has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Tampa, Florida, United States Job Level : Leadership Designation : Global Chief Transformation Officer at Assembly Global
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Keisha

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Keisha take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Keisha

Personality Compatibility


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